Elise Wörner mark

Creativity Cardset

A card set that creates a bridge between playful interaction and learning methods for creative thinking and working.

Created together with Sina Lohrer, this card set translates the learning content of the Siemens Creativity Lab into a visual format. The initiative supports companies and individuals in developing creativity intentionally and integrating it into everyday work.

The card set operates on several levels at once: it enables classic card games, includes creative challenges and conveys learning content around creative thinking and behaviour. A carefully developed colour concept structures the different content areas and creates visual orientation. Illustrations support the texts, make complex content accessible and add a playful quality to the design.
Creativity Cardset overview
Creativity Cardset centered detail
Creativity Cardset card detail one
Creativity Cardset card detail two
Creativity Cardset card detail three
The backs of the cards add another dimension to the set: when assembled, they form a puzzle showing a portrait of Werner von Siemens. This design detail sparks curiosity and creates a link to the company's history.
Creativity Cardset puzzle back detail one
Creativity Cardset puzzle back detail two
Creativity Cardset final centered image