Elise Wörner mark

Sinx

The design project on the theme of "my favourite song" aims to bring your own favourite song to life in times of digitalization and streaming services. The Sinx project supports local musicians and campaigns against disposable products. The beer mat as an original disposable product is given a collector's character by offering a connection to augmented reality via QR code and app.

HDM logo

Each beer mat features a song by a local musician. The beer mat has QR code corners that can be scanned using the corresponding SINX app. The scanning process plays the song on the beer mat. In addition to the music experience, the local musician is shown performing on the beer mat via smartphone using augmented reality.

The fact that it is random which beer mat and therefore which song is delivered with the ordered drink means that it is a game of chance as to whether the future favorite song is included. The task is therefore "my favorite song?" - we let arise your favorite song.

with Moritz Schlude

SINX overview presentation

Pain points

Painpoints board detail one
Local musicians have little visibility
Painpoints board detail two
Streaming services reduce personal music experiences
Painpoints board detail three
Beer mats as single-use throwaway products

Target group and places

Target group board detail one
Young adults between 16 and 35 years
Target group board detail two
Bars, clubs and restaurants with live music
SINX design detail image one
SINX design detail image two
SINX application showcase
SINX brand and product composition
SINX interface and experience overview
Drink being poured at the bar
SINX coaster held in hand
Phone interface before launching SINX
SINX app start screen in hand
Scanning the coaster in the bar setting
Augmented reality musician playback
Alternative augmented reality playback view
SINX music library and recommendation interface
SINX mockup image one
SINX mockup image two
SINX mockup image three
SINX mockup image four
SINX presentation render one
SINX presentation render two